Seven days of special cheer are being hosted by Titanic Brewery’s four Staffordshire pubs in a bid to get more people to try real ale.

Burslem based Titanic is celebrating National Cask Ale Week from 6 – 13 April.

Events range from a “FemAle Day” aimed at encouraging more women to sample real ale to a link-up with pubs across the country in an attempt to create the “World’s Largest Toast.”

Brewery Director Dave Bott said: “Staff at Titanic Brewery are very passionate about real ale but we realise that to many it is the drinks industry’s best kept secret.

“The image of a real ale drinker can be viewed as old fashioned and it is difficult to compete with the mass marketing of the global lager brands.

“National Cask Ale Week provides an opportunity to get people to sample our natural, locally produced, products in one of our four comfortable community style pubs.”

Titanic Brewery has bucked the national trend of pub closures to open three pubs since 2007, each serving a wide range of Titanic’s award winning beer.

The Greyhound, at Newcastle, The White Star, Stoke, and the Royal Exchange, Stone, have joined the long established Bulls Head, Burslem, in the Titanic fleet.

Titanic National Cask Ale Week itinerary –

Monday, 6 April	Launch of Titanic Sampling Boards. Sample five different beers presented on a board with locally produced cheese or fresh local pork pie. Beer will be served in third of a pint glasses in an offer available in all Titanic pubs which will continue after Cask Ale Week. Price: Ł4.95.
Tuesday, 7 April	Bring a mate to the pub night. Bring along a friend between 5pm and 8pm and receive a free third pint sample of real ale each.
Wednesday,8 April	FemALE Day Women will be offered a sample of Cask Ale every time they order a drink.
Thursday, 9 April	Silent Quiz Between 5pm and 7.30pm, pub customers will be offered a quiz sheet with their Cask Ale offering the chance to win a gallon of Titanic ale. Completed sheets should be handed to bar staff with a winner selected at 8pm
Friday, 10 April	Prize Draw A ticket will be given out with each pint of Cask Ale ordered between 5pm and 8pm for the chance to win a tour of the Titanic Brewery. Two prizes will be on offer at each pub and customers must be in the pub at 8pm to claim their prize.
Saturday, 11 April	World’s largest toast Titanic customers will join forces with pub-goers across the UK to try to smash the record for the world’s biggest toast. More than 6,000 pubs are expected to take part in a bid to beat the current record of 485,000 people.
Sunday, 12 April	Sausage and Ale Night Samples of locally produced sausages each made with a different Titanic beer will be on offer for customers to try.