|
Titanic Stout scooped the top award from CAMRA (the Campaign for Real Ale) following “blind” tasting sessions by a judging panel. The panel members tasted bottled beer from a range of Midlands breweries. The labels had been removed from the bottles so the tasters, which included members of CAMRA’s regional and national executives, did not know which beers they were tasting. The Titanic brew will now represent the Midlands at the Champion Beer of Great Britain competition at the 2009 Great British Beer Festival, having previously won the national award in 2004. The success of Titanic Stout is the latest in a long line of awards for the brewery.
And it follows an unusual twist which has seen sales of Stout soar in recent weeks after it was used as a key ingredient in an ice cream recipe on the ITV programme Britain’s Best Dish. |