The Titanic Brewery Club is setting sail as the Stoke-on-Trent based brewery celebrates its 25th anniversary.

Managing Director Keith Bott said: “Titanic Brewery has always been committed to engaging with our customers and our new club is designed to develop that relationship even further.

“Our philosophy is to provide local drinkers with what they want – good beer brewed locally. It has been said that we brew beer that we want to drink and any that is left over we sell.”

People signing up to the club will pay £35 a year, but members will receive an annual gift box including Titanic ales, an exclusive shirt and other memorabilia.

Other benefits will include complimentary tickets to quarterly Members’ Days, a newly launched Titanic Brewery Club Card which gives special discounts at shops, restaurants and leisure attractions, 10 per cent discount off takeaway beer at the pubs and the Brewery shop and invitations to special brewery events and away days.

The brewery, based at Lingard Street, Burslem, is run by brothers Keith and Dave Bott.

Dave said: “The business has a family feel and we know many of our customers personally. The Titanic Brewery Club will be a chance for us to get to know people even better – perhaps over a pint or two.”

Membership forms are on display at Titanic’s four pubs in Burslem, Stoke, Newcastle and Stone and from the brewery.